South Luzon's premier lifestyle & fashion retail company

We are the distributors of top brands such as Havaianas, Sunnies Studios, Jansport, and Iconic Socks.

Nurturing upstarts

such as our home-grown brand Que Rica, who envisions to elevate Bicol’s regional cuisine for the world to taste and enjoy.

An exciting portfolio of brands.

For more than a decade, we’ve accumulated brands perfect for the fun, care-free lifestyles of our customers.

bel avenir [m.]

A French phrase which means beautiful or bright future

Our Vision

We are the preferred lifestyle & fashion retail company, nurturing upstarts and uplifting lives for a bel avenir.

The Owners


Born to one-thirds of the founders of the famous Bigg’s Diner, Carlo Barretto Buenaflor represents the General Consulate of Spain for the Philippines in Bicol and is an awarded entrepreneur in Food, Fashion, and Lifestyle. His days at the academe (Hotel Institute Montreaux, 1999; University of South Carolina, 2000; and Asian Institute of Management, 2008) lead to the growth of Bigg’s Inc where he is a CEO, and the expansion of Belavenir Inc also as a CEO. He is currently one of the members of the Board of Trustees of the Ateneo de Naga University, a member of the Board of Directors at the Metro Naga Chamber of Commerce & Industry, and a member and director of EO (Entrepreneur’s Organization).


A Davaoeña native with Negrense Ancestry and a Bicolano heart, Rica Dakudao-Buenaflor’s experience and exposure in the hospitality industry and corporate environments are as varied as her family background. As Belavenir Inc’s Managing Director, she believes in the power of visioning—backed by her experiences in the academe (University of Nevada, 1999 and Le Cordon Bleu Paris 2015-today) and in the food and beverage industries (Starbucks, 1998; Pebble Beach Resorts, 1999-2000; MacroAsia, 2003-2004 and Bigg’s Inc, 2006-present). Besides being one of the pioneers of the #BestOfBicol movement, she is also the head of Marketing, Operations and Research /Development for the brand Que Rica.


Our Store Locations

Peppered across key cities in Laguna, Batangas, Quezon Province, Camarines Sur, Albay, Palawan, Rizal and Cavite, our fashion stores are located strategically to reach the biggest territory outside Metro Manila 

Digital Foothold

Taking cues from global trends on visibility in the digital space, we have launched our homegrown brand website and the news/media site

Click on each photo for more.

Say hello.

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